BRITISH TOY AND HOBBY ASSOCIATION LAUNCH APP TO HELP PARENTS WITH PLAYTIME

A new phone app to assist parents stuck for play ideas has been launched today, the 25th January by the British Toy and Hobby Association [BTHA], as part of their ‘Make Time to Play’ campaign.

The ‘Make Time to Play’ app, launched at Toy Fair; the only dedicated toy, game and hobby exhibition in the UK, is designed to give parents a bank of play ideas for each day of the year, offering them a quick and easy way of making time to play.

The app is free to download and contains versatile suggestions for playing outside, inside, or even on the move. Parents can choose to tailor ideas to their children’s ages, the number of kids playing, and whether they will be inside or outside. What’s more, if the first idea that pops up isn’t the best option, then parents just needs to shake their mobile until it lands on a play idea that is right for their family.

Natasha Crookes, Director of Communications at BTHA, comments: “As the official body representing the toy market, the BTHA is really excited to be releasing an innovative app for making parents’ lives easier when it comes to playtime. We hope to inspire parents, especially those who are often looking after more than one child, think up fun and inventive games all year-round.”

The app, aimed at parents with children aged one year old and over, is available to download from the Android and Apple stores. For more information visit http://www.maketime2play.co.uk/